iPhone 12 Pro Max wins ‘Best Smartphone Display’ Award

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iPhone 12 Pro Max breaks 11 display performance records
Includes the highest absolute colour accuracy, smallest shift in colour accuracy, highest contrast ratio, lowest screen reflectance, highest visible screen resolution, smallest brightness variation with viewing angle, and five more

The iPhone 12 Pro Max display has just made history, breaking 11 display performance records earlier today. DisplayMate - a website that specialises in testing displays - gave the device its highest-ever Display Performance Grade of A+. iPhone 12 Pro Max comes with a 6.7-inch OLED display with 2,778x1,284 pixels resolution and 458ppi pixel density. Some of the records iPhone 12 Pro Max broke includes the highest absolute colour accuracy, smallest shift in colour accuracy, highest contrast ratio, lowest screen reflectance, highest visible screen resolution, smallest brightness variation with viewing angle, and five more. The phone also comes with record-high fullscreen brightness for OLED smartphones at 825 nits for 100 percent Average Picture Level (APL). iPhone models in the past have also usually featured high-performing displays that matched or set a number of display performance records.

“As a result the iPhone 12 Pro Max display meets all of the criteria and requirements for a DisplayMate A+ Grade, earning DisplayMate's Highest Overall Display Assessment Rating and Highest Display Performance Grade of A+,” the DisplayMate website states.

DisplayMate also stated that each iPhone 12 Pro Max display was individually calibrated for both colour accuracy and contrast accuracy, and that the absolute colour accuracy of the iPhone 12 Pro Max is “truly impressive.”

In comparison to older iPhone models, the iPhone 11 Pro Max matched or set nine smartphone display performance records and won the DisplayMate Best Smartphone Display Award as well. Similarly, iPhone XS Max matched or set eight performance records and also won the DisplayMate Best Smartphone Display Award.

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Published to Apple Scoop on 21st November, 2020.

Flynn Lo Faro

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