Sales of iPhone 12 and 12 Pro are higher than expected
- iPhone 12 and 12 Pro have approximately 30-35% share of new iPhone shipments this quarter
- Expectations for iPhone 12 mini downgraded
- iPhone 12 Pro popularity is surprising
Kuo has previously stated that Apple's estimated shipment allocations placed the iPhone 12 at the top with 40-45% of inventory allocation (up from 15-20%). However, the strong interest in the iPhone 12 Pro in pre-orders has caused him to revise that.
“The iPhone 12 Pro pre-order beat our expectation because of Apple core fans’ initial preference for high-end models, the strong demand in the Chinese market, and the coming peak season demand in the US and Europe.”
Due to demand, Kuo said the iPhone 12 and 12 Pro each have approximately 30-35% share of new iPhone shipments in this quarter. Kuo also downgraded his expectations for the iPhone 12 mini with estimates that it will be responsible for only 10-15% of sales (down from 20-25%), citing weak demand for the smaller device in the Chinese market.
After the event, many customers and journalists were left scratching their heads about whether the differences in the iPhone 12 and 12 Pro justified the big difference in cost - considering the two devices are very similar.
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Published to Apple Scoop on 25th October, 2020.
