Watch: Apple publishes a new iPhone 12 ad about durability
The ad named "Cook," displays a reckless chef trying to learn a recipe while reading the steps on his iPhone 12. During this 40 seconds video, he puts his iPhone 12 in multiple rigorous situations such as dropping it on its screen multiple times, splashing it with liquids, flour and sauce and even hitting the display with the pepper grinder a few times.
Apple claims this new glass on the iPhone 12 lineup results in four times better drop performance, thereby making it the toughest glass in any smartphone. iPhone 12 models are also certified with an IP68 rating, allowing them to withstand up to 6 meters of water submersion for 30 minutes — as well better protection from dust.
This is not the first time that Apple has promoted the durability of its iPhone 12. Back in the October 2020 event, the company showcased the ‘Ceramic Shield’ toughness and water/dust resistance of the iPhone 12 through an ad, where the phone was toppled multiple times and drenched with different liquids such as hot coffee, beer, wine, water, and soda.
Recommended by the editors:
- Intel Could Finally Return to Apple Computers in 2027
- Apple Foldable iPad Rumors: Release Date, Pricing, Concepts, and More
- Top 500+ Stock Wallpapers for iPhone, Android, Mac, PC, and iPad (Free 4K/HD)
- Apple's Foldable iPhone Delayed Until 2027 — Here’s Why
- Download Free 4K Liquid Glass Wallpapers for iPadOS 26
Published to Apple Scoop on 15th March, 2021.
