iPhone 17 Pre — Orders Open This Week: Dates, Prices, and Everything to Know
- Short story: Pre-orders open Friday; shelves are stocked a week later.
- Four models this year, including the razor-thin iPhone Air.
- US prices start at $799; the pricing full grid and color options are just below.
Apple confirmed the full iPhone 17 lineup at its “Awe Dropping” event on September 9: unveiling the long-rumored iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the ultra-thin iPhone Air. Pre-orders open Friday, Sept. 12 and shipping/retail availability begins Friday, Sept. 19 at Apple, Best Buy, and Amazon.
Photo via CNET // The iPhone 17 is finally here. Here's how to pre-order, when to pre-order, and what it'll cost you.
The essentials
When can I order?
- Pre-order: Sept. 12
- In stores / deliveries: Sept. 19
Where can I order?
Apple’s online store, the Apple Store app, Best Buy, and Amazon, with more retailer pages coming online around pre-order.
Trade-in deals:
Apple and select retailers are offering savings when you trade in an iPhone 13 or newer “in any condition.”
Prices (USD) and storage
| Model | Starting Price | Storage Options Mentioned |
|---|---|---|
| iPhone 17 | $799 | 256GB, 512GB ($999) |
| iPhone Air | $999 | 256GB, 512GB ($1,199), 1TB ($1,399) |
| iPhone 17 Pro | $1,099 | 256GB, 512GB ($1,299), 1TB ($1,499) |
| iPhone 17 Pro Max | $1,199 | 256GB; higher tiers add $100; 2TB tops out at $1,999 |
Color options:
- iPhone 17: lavender, mist blue, black, white, sage
- iPhone Air: sky blue, light gold, cloud white, space black
- Pro/Pro Max: silver, deep blue, cosmic orange
Photo via Reddit // All of the new iPhone 17 colors available - including iPhone 17, iPhone 17 Pro and Pro Max, and iPhone Air.
How to pre-order (quick steps)
- Pick your model and capacity using the prices above. If you want a bigger non-Pro this year, note there’s no “Plus”—that role is now the iPhone Air at $999.
- Head to Apple, Best Buy, or Amazon on Sept. 12 and complete the checkout. If you’re trading in, have the device details handy—iPhone 13 or newer nets promotions “in any condition.”
- Expect delivery or in-store pickup on Sept. 19.
Also opening for pre-order on Sept. 12
AirPods Pro 3, Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE 3.
Recommended by the editors:
- Upcoming iPhone Air 2 Could Feature Two Rear Cameras
- iPhone 17e Leak Hints at Dynamic Island, 60Hz Display, A19 Chip, and More
- Apple Scales Back iPhone Air To 'End Of Production' Levels
- 250+ Best Free Wallpapers for All iPhone 17 Models (2025)
- iPhone 17: 10 Hidden Features You Never Knew Existed
Published to Apple Scoop on 9th September, 2025.
