Titanium Apple Watch models are currently widely unavailable

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Apple’s latest smartwatch, the Apple Watch Series 6, is now unavailable all across the US in the Titanium Edition. The shortage is also affecting other major international market, as its unavailable for pickup from Apple Stores. While the exact reason as to why it is widely unavailable is unknown, Mark Gurman (reliability: 84.38%) from Bloomberg speculates that Apple could be cutting off the Titanium edition of the Apple Watch Series 6 due to the Series 7 being released within the upcoming months. Gurman has a guess on what the shortage could mean:

Apple hasn't said that the Apple Watch Edition is discontinued, so here's my theory. With just weeks to go until the next version of the Apple Watch, Apple has nearly run out of the titanium models. Given the high price point, Apple probably only made a small amount expecting they wouldn't sell very well. They likely stopped manufacturing them months ago and are finally running out of supply. We'll see if Apple chooses to keep titanium for the Apple Watch Series 7, but it wouldn't surprise me if the company ditched the pricier Edition material, as it did in the past with both ceramic and real gold. Seriously, what's the point of spending $800 or more on a watch that will be outdated in one year and nonfunctional in under five?

Gurman states that there could also be a possibility that Apple announces to stop selling the Titanium Apple Watch models, as Cupertino previously retired “Apple Watch Edition” versions of their watches: models made out of Ceramic and Gold.

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Published to Apple Scoop on 1st August, 2021.