Apple’s Secret Product Roadmap for 2025 and 2026 Revealed
- Apple’s not slowing down — the iPhone 17 was just the warm-up.
- A new iPad Pro with M5 power could be weeks away.
- Rumors say a cheaper iPhone 17e and a wall-mounted smart hub are on deck.
Apple’s big September event is already fading in the rear-view mirror. The iPhone 17 lineup, iPhone Air, AirPods Pro 3, and two shiny new Apple Watches grabbed all the headlines last week, but if Bloomberg’s Mark Gurman is right — and his track record says we should pay attention — Apple’s story for 2025 and early 2026 is far from finished.
So, what’s next once the excitement around the iPhone 17 dies down? Quite a lot, actually. Let’s walk through what Gurman says is coming — and sprinkle in a few side rumors floating around the rumor mill.
Photo via MacRumors // An early concept rendering of Apple's upcoming iPhone 18, releasing in September 2026.
The first wave: products before 2025 is out
1. iPad Pro (M5, OLED, dual cameras)
Apple could be readying its first M5-powered device as soon as October: a revamped iPad Pro. Expect a gorgeous OLED panel and an unusual twist — front cameras on both the short and long sides, so FaceTime feels natural whether you’re holding it portrait-style or docked on a keyboard.
2. Vision Pro (minor refresh)
The spatial computer hasn’t seen an update since its 2023 debut. Don’t expect Vision Pro 2 just yet — instead, Gurman hints at new headbands and small comfort tweaks. The real overhaul, with a lighter chassis, is further out in 2027.
3. AirTag 2
Apple’s item tracker hasn’t changed since 2020. A second generation with improved range and a more advanced chip is reportedly ready to step in. Lost keys everywhere just breathed a sigh of relief.
4. Apple TV (with Apple Intelligence)
The next Apple TV isn’t just a faster box for Netflix. It’s expected to adopt the N1 chip for Bluetooth, Wi-Fi, and Thread, paving the way for tighter smart home integration. Apple Intelligence and a smarter Siri are part of the package.
5. HomePod mini (faster chip, smarter responses)
A refreshed HomePod mini could appear alongside the new Apple TV. Think better responsiveness, maybe fresh colors, and smarter voice control.
Rolling into 2026
5. MacBook Pro (M5, design refresh)
Photo via Cult of Mac // Apple fans are clamoring for Apple's upcoming M5 MacBook Pro, coming early 2026, according to Gurman.
The MacBook Pro’s M4 generation may have been recent, but Apple’s already shifting gears. Gurman points to early 2026 for the M5 Pro models — possibly with a design overhaul, not just a silicon bump.
6. MacBook Air (M5)
Following tradition, the Air should get the M5 treatment a little later, likely Q1 2026. That would make it the more affordable way into Apple’s newest chip tech.
7. New Mac monitors
Apple’s display lineup last got love in 2022. Two external monitors are apparently in the works — one expected late 2025 or early 2026, another further out. If you’re hoping for a cheaper Studio Display alternative, this might be the ticket.
8. iPhone 17e
Cheaper iPhones aren’t dead. Following the 16e, an iPhone 17e could arrive in early 2026, carrying the same A19 chip as the iPhone 17 but with a friendlier price tag.
9. Smart Home Hub (6-inch display)
Perhaps the most intriguing: a wall-mountable hub that looks part-iPad, part-Echo Show. Rumored for spring 2026, it would serve as a control center for your smart devices, a FaceTime screen, and even a launchpad for Apple Intelligence features.
The wilder rumors worth mentioning
- Foldable iPhone: A high-end experiment that could cost over $2,000. Earliest timing? Late 2026.
- 20th Anniversary iPhone: Marking the milestone with curved glass edges and a premium feel.
- Apple smart glasses: Early prototypes may appear in the next 12–16 months, though don’t expect full AR displays yet.
- Smart home extras: Gurman and others keep mentioning a security camera, plus a futuristic smart display with a robotic arm. Classic Apple — a bit mysterious until it’s not.
Final thoughts
Take a breath: that’s a lot of Apple gear. Some of it is incremental (M5 laptops, Apple TV tweaks). Some of it feels like Apple hedging into new categories (the Smart Home Hub, smart glasses). And yes, plenty of it could shift timelines — Cupertino isn’t exactly famous for sticking to leaked roadmaps.
But one thing is clear: the iPhone 17 may have grabbed the spotlight, but Apple’s pipeline is loaded. If you’re already saving for your next device, you might want to keep the fund flexible. Because honestly, whether it’s a smarter AirTag, a thinner MacBook Pro, or the first foldable iPhone, Apple’s about to give fans more than enough to argue about in 2025 and beyond.
Recommended by the editors:
- No More September iPhones? Apple's Strategy Shift Changes Everything
- MacBook Pro M6 OLED Rumors: Release Date, Price, Features, and More
- iPhone 18 Rumors: Apple Reportedly Testing Under Display Face ID
- Intel Could Finally Return to Apple Computers in 2027
- Foldable iPhone Could Be Apple’s Most Expensive Phone Ever At $2,399
Published to Apple Scoop on 16th September, 2025.
