Apple may launch a rugged version of the Apple Watch, report says
- Apple is allegedly considering launching a stronger and more durable Apple Watch for people who would typically wear a heavy-duty or ‘rugged’ watch.
- Reports suggest that the company thinks a ‘rugged Apple Watch’ could very well boost sales.
- Development of this watch could ultimately be canceled or delayed.
Although Apple already has an Apple Watch Sport line of watches for exercise, these new reports say the company thinks that a rugged version could be a hit with a specific type of consumer. Rumors point to this new rugged version featuring a thicker exterior casing and thicker/stronger glass, among other things.
Since Apple released the original Apple Watch in 2015, the product has dominated almost 40% of the smartwatch market because of how popular the line is. They think that releasing this new watch could increase the popularity greatly.
According to reports, Apple had already been working on this idea a few years back, but ultimately scrapped it. This was allegedly done due to strong competition from other vendors of rugged outdoor watches. But this time around, they are actually considering joining the game because they find that it might be profitable, the reports said. At this moment, it's unclear when Apple intends to announce or launch this device — if they do, analysts and leakers are predicting a launch in September 2022.
Recommended by the editors:
- No More September iPhones? Apple's Strategy Shift Changes Everything
- MacBook Pro M6 OLED Rumors: Release Date, Price, Features, and More
- iPhone 18 Rumors: Apple Reportedly Testing Under Display Face ID
- Intel Could Finally Return to Apple Computers in 2027
- Foldable iPhone Could Be Apple’s Most Expensive Phone Ever At $2,399
Published to Apple Scoop on 26th March, 2021.
