Apple launches new Apple TV

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The new Apple TV houses an A12 Bionic chip, according to Apple.
The upgraded Apple TV introduces a new color balance feature using your iPhone camera.
A new, completely redesigned Siri Remote was also announced at the Apple Event.

Apple has unveiled a redesigned Apple TV, now powered by the A12 chip. It also features a new, completely redesigned Siri Remote that gets rid of the large touch pad which can be found in the previous generation Siri Remote. The new form factor brings a scroll wheel that uses similar technology found on the iPod classic to fast forward, reverse and select — which is expected to dramatically increase the precision and accuracy of the remote, something many Apple TV 4K users have complained about.

A new feature that lets users calibrate the color of their displays was also announced. It takes advantage of the iPhone front facing camera; the Apple TV will display solid colors and the iPhone will do its best to capture the data and fine tune the setting for the best and more accurate color balance possible.

From Apple:

Apple TV 4K is in a category of its own, leveraging a deep integration of Apple hardware, software, and services that delivers a massive upgrade to any TV for the very best cinematic experience,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing. “With the A12 Bionic and the all-new Siri Remote, Apple TV 4K lets customers enjoy their favorite shows, movies, and more in the highest quality, with simple and intuitive controls. And of course, Apple TV 4K offers easy access to Apple services, along with thousands of apps on the App Store for even more entertainment options.

Apple is working with leading video providers around the world, including FOX Sports, NBCUniversal, Paramount+, Red Bull TV, and Canal+, as they begin to stream in high frame rate HDR. And with high frame rate support in AirPlay, videos shot on iPhone 12 Pro can be displayed in full 60-fps Dolby Vision on the new Apple TV 4K.

The new Apple TV costs $179 for the 32GB model or $199 for the 64GB model.

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Published to Apple Scoop on 20th April, 2021.