Mark Zuckerberg announces Facebook’s new name

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Outages, data scandals, election manipulation, endangering the mental health of young people - the name “Facebook” has been associated with all sorts of bad news lately. Maybe that's why Mark Zuckerberg wants to have a name change for the company.

The Facebook CEO announced on Facebook Connect a renaming of the company, starting today. Perhaps the group also wants to delete the bad image of the company and reorganize itself under the name “Meta”. Meta is a Greek word and in English means something like "next level", change, further development. That's what Zuckerberg wants to express with the name. Facebook has just become too narrow as a name for the company, explained the meta boss at Connect. After all, Facebook is much more than just Facebook. In future he wanted his company to be perceived as a Metaverse company. The new name "Meta" is supposed to ensure that.

Right now, our brand is so closely associated with a product that it cannot possibly represent everything we do today, much less will do in the future. I hope that in time we will be perceived as a Metaversum company and I want to align our work and identity with what we are working towards.
- Mark Zuckerberg

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Published to Apple Scoop on 28th October, 2021.