Earth Day: Apple is donating $1 per every transaction on Apple Pay

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Apple recently announced that they would be donating $1 for every transaction on Apple Pay to Conservation International in celebration of Earth Day. The promotion will go through until April 22, with the company donating $1 to Conservation International for every Apple Pay transaction made on Apple’s website, through the Apple Store app, or in Apple Stores. From Apple:

Now through April 22, Apple will donate $1 for every purchase made with Apple Pay on apple.com, through the Apple Store app, or at an Apple Store. Donations are limited to a maximum of $1 million. The donation goes to Conservation International.

Apple shared the promotion in an email to ‌Apple Pay‌ users, while also featuring sustainable clothing and accessories brands like Allbirds, Pela, and The North Face. The company also promoted their Apple TV+ documentary "The Year Earth Changed," which debuts this Friday.

Conservation International works to spotlight and secure the critical benefits that nature provides to humanity. Combining fieldwork with innovations in science, policy, and finance, Conservation International has helped protect more than six million square kilometers of land and sea across more than 70 countries. Apple will also mark Earth Day this year with virtual creative sessions hosted in collaboration with artist and author Oliver Jeffers. Families and individuals can sign up for two live events on April 22.

Meanwhile, the company also announced a $200 million dollar Restore Fund, which plans to remove 1 million metric tons of carbon dioxide from the atmosphere annually. The Restore Fund will aid towards Apple’s goal of becoming carbon neutral across their business by 2030.

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Published to Apple Scoop on 16th April, 2021.