Photo via MacRumorsNext

Apple moves focus to India in new sales reorganization

---

According to a new report from Bloomberg, Apple is reorganizing its international sales arrangement “to put a bigger focus on India.” For the first time, India will reportedly become its own sales region within Apple, giving the country more value and prominence.

Due to the fast-growing demand for Apple products in the large country, this shift of priorities makes sense. India is the second-largest smartphone market in the world, so this could also be a big reason Apple is doing this. Image credit: CNBC Bloomberg’s report says that this change follows the departure of Hughes Asseman, the VP in charge of sales and operations within India and other parts of the world. Though these changes to Apple’s sales organization are not public, the report indicates that “people with knowledge of the matter” have shared this information.

Recently, Apple started manufacturing some iPhone models in India, including the iPhone 14. Foxconn, Apple’s iPhone supplier, has invested over $500 million in the country to up production capacities. Image credit: Forbes Since 2020, Apple has operated an online store in India. Though there are no physical locations in the country, Apple has been working to open Apple Store locations in Mumbai and New Delhi. New hiring for these locations indicates their imminent opening.

Recommended by the editors:

• Are iPhone Sales Actually Declining?
• Is India the New China? Apple Tests iPhone 17 Production in India
• Apple's Shifting Supply Chain: iPhone Production in India Doubles to $14 Billion
• The History of Apple Stores: How Apple Transformed Tech Retail
• Inside Apple's Supply Chain: How Are iPhones Really Made?

• More From Apple Scoop — America's Favorite Source For Apple News, Rumors & More

Thank you for visiting Apple Scoop! As a dedicated independent news organization, we strive to deliver the latest updates and in-depth journalism on everything Apple. Have insights or thoughts to share? Drop a comment below—our team actively engages with and responds to our community. Return to the home page.

Published to Apple Scoop on 8th March, 2023.